What’s Your Story?

TRANSCRIPT:
Welcome to this Two Minute Sales Tip with Tim.

Today’s topic: What’s Your Story?

That’s right… if you’re going to have any success in a sales career, you have to be able to tell your story. And your story needs to be clear, concise, compelling and credible.

It doesn’t matter if you’re doing email marketing or phone prospecting or even attending a networking event, you’ve got to be able to leverage a great story, and your story fundamentally answers one simple question.

What is it that you guys do?

Let’s look at it in another way. Imagine for a moment that I’m able to fill your local high school football stadium with suspects, people that should have an interest in your products and services. I invite you down to the field, give you the microphone and I put 15 seconds on the clock. All you have to do is answer this one simple question…

What is it that you guys do?

How are you going to answer that question in such a way that you motivate the people in the stands to come down on the field and meet you because they want to learn more about how you can help them.

I realize that this is easy to talk about, but very difficult to put into practice. And I certainly am not able to teach this concept in a 2 Minute Video Tip, but I want to help so I’m making you a special offer.

I’m doing research on sales stories from different industries and I’d like to read yours. If you’re one of the first 50 people that email me their story (what is it that you guys do?) I’ll send you one-week access to one of my favorite programs; At the Sound of the Beep: Creating Voicemail Messages that Get Results.

This 52-minute program will teach you a step-by-step process for creating a better sales story. Email me now at tim@timwackel.com and answer this question “What is it that you guys do?” and I’ll set you up with one week access as a small token of appreciation.

My name is Tim Wackel. Thanks for watching.